Recent research highlights a significant gap in the reliability of health information shared on social media. Specifically, a cross-sectional study examined endometrial cancer video quality on TikTok and Bilibili. Researchers found that most videos provide poor educational value. Consequently, this poses a risk to patients who rely on these platforms for medical guidance. Doctors in India should be particularly vigilant, as social media consumption for health concerns is rising rapidly across the country.

Furthermore, the study utilized the Global Quality Score (GQS) and the modified DISCERN score (mDISCERN) to evaluate content. Both platforms received low ratings, with a median score of only 2 out of 5. In addition, Bilibili videos tended to be longer than those on TikTok. However, longer duration did not necessarily translate to higher accuracy. Therefore, patients may spend more time watching content that remains fundamentally unreliable.

Clinical Implications of Endometrial Cancer Video Quality

The study also compared the source of the content. Videos created by medical professionals or institutions generally exhibited better reliability than those from individual influencers. Moreover, the lack of standardized regulation on these platforms allows misinformation to spread unchecked. In India, where digital health literacy varies significantly, this trend could lead to delayed diagnosis or the adoption of unproven treatments. Clinicians must actively discuss digital information sources during patient consultations to ensure accurate understanding.

Similarly, the correlation analysis showed that high engagement metrics, such as likes and shares, do not guarantee high endometrial cancer video quality. Many viral videos prioritize entertainment over scientific rigor. Overall, the findings suggest an urgent need for healthcare providers to create high-quality, evidence-based content. By doing so, they can help drown out misleading narratives and improve patient outcomes.

Common Questions Regarding Social Media Health Content

Is information on TikTok reliable for cancer patients?

Generally, the reliability of cancer-related videos on TikTok is low. Therefore, patients should use these platforms for general awareness only and consult their oncologist for specific medical advice.

Why do Bilibili and TikTok have low quality scores?

Most content creators on these platforms are not medical experts. Consequently, the videos often lack the peer-reviewed accuracy and depth required for clinical decision-making.

How can doctors help improve digital health literacy?

Doctors can recommend trusted websites and verify information that patients bring from social media. Additionally, participating in health communication online can help provide better alternatives to low-quality content.

Disclaimer: This content is for informational and educational purposes only. It does not constitute medical advice or a doctor-patient relationship. Refer to the latest local and national guidelines for clinical practice.

References

Zhe J et al. The quality and reliability of endometrial cancer-related videos on social short video platforms: a cross-sectional study. BMC Womens Health. 2026 Feb 06. doi: 10.1186/s12905-026-04330-4. PMID: 41652427.

Guo F et al. Quality Assessment of Radiotherapy Health Information on Short-Form Video Platforms of TikTok and Bilibili: Cross-Sectional Study. JMIR Cancer. 2025 Sep 23;11:e73455. doi: 10.2196/73455. PMID: 40986789.

CyberPeace Foundation. Health-Related Social Media Content: A Misinformation Vector in India. Jan 2025.